As a new leader, how do you enable change in a large organization, and ensure a strong vision? When Alec D. Gallimore, the Robert J. Vlasic Dean of Engineering, took office in June 2016, he was already well on his way to thinking big for the College. Gallimore and his team outlined a Vision and…
Pursue Bold Ideas
Following the rollout of a new strategic vision for the University of Michigan College of Engineering, we created a new Brand Video. This video captured the spirit and voice of Michigan Engineering, highlighting our core values and mission: to serve the common good. This video won a Michigan Emmy award for Best Community/Public Service Video….
Ready for Launch
As part of the transitional plan for the new Dean of the College of Engineering, I planned, wrote and designed this spread in the Fall 2016 issue of The Michigan Engineer magazine. The process included working with College leadership and multiple stakeholders on goals and messaging, interviewing the Dean, writing and vetting the text with…
The Michigan Engineer
The magazine underwent a major redesign in 2014, and I was part of a small team of four primary stakeholders who conceptualized and coordinated the re-imagining. For this project, I worked with Executive Director Dan Kim, Editor Brad Whitehouse and Designer Mira Lancaster to create a new editorial philosophy, test that philosophy among our audience…
Introducing the new dean
Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…
One Cool Thing
A mobile application conceived, designed, built and managed entirely by the talented staff in the Communications & Marketing office at the University of Michigan College of Engineering. Over the course of six months, I worked with our Executive Director Dan Kim to conceptualize, plan, develop and launch this app. This work included creating a manifesto,…
Visual Brand
I led a team of multimedia designers to redefine the visual brand of the College of Engineering. This process involved defining visual goals and strategies, establishing assets and guidelines, and rolling that out among communicators throughout the College. BRAND STATEMENT The visual brand for the College of Engineering strives to create a unique perspective on what…
Time Capsule Project
This was a four-year long project to document and celebrate the changes in our students during their time at Michigan Engineering. My concept was simple: record short video segments – “Time Capsules” – with students on their first day of classes. Four years later, show them the video and capture their reactions on camera. It…
Legacy Section
For the departure of David C. Munson, Jr., the former Dean of the College of Engineering, a special section of the magazine was created to honor his legacy and work. I coordinated the content creation and conducted the editing for this section, working with multiple creative team members and College leadership to define the goals…
Asked & Answered
This series of videos involved researching and interviewing professors on camera for multiple research topics. I was also heavily involved in the editing and production to ensure a clear and engaging storytelling experience.
Graduate Recruiting
Increasing and diversifying the prospective graduate student recruitment funnel through digital marketing strategies Through research and departmental partnerships, the University of Michigan College of Engineering’s Communications and Marketing team (C&M) crafted and executed paid marketing campaigns that resonated with a more diverse applicant pool. As part of a push to both increase and diversify the…
Protected: Achieving 2020 Vision
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Protected: How to Build Your Network
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Protected: Informal Networks: The Company Behind the Chart
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Protected: Government in Your Business
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Protected: When Teams Can’t Decide
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Protected: The Discipline of Teams
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Protected: FCC vs. Pacifica Foundation
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