Articulating an engineering brand based on equity and excellence to reimagine what engineering can be – closing critical gaps and elevating all people.
Category: Work Samples
Forty-Two Design System
Fully embracing the emerging Wordpress Gutenberg technology, we took a new approach to web design and development, centering the democratic and modular nature of the technology to build a system that is flexible yet consistent.
Articulating Equity
Crafting thought leadership messaging to move the field of engineering forward
Graduate Recruiting
Increasing and diversifying the prospective graduate student recruitment funnel through digital marketing strategies Through research and departmental partnerships, the University of Michigan College of Engineering’s Communications and Marketing team (C&M) crafted and executed paid marketing campaigns that resonated with a more diverse applicant pool. As part of a push to both increase and diversify the…
A DEI Culture Shift
The job of creating a more diverse, equitable and inclusive community rests not with one organization or group of people, but with all of us. As part of the University of Michigan College of Engineering’s Diversity, Equity and Inclusion (DEI) Implementation Committee, the Communications & Marketing (C&M) team took on the challenge of communicating the…
Michigan Engineering 2020
As a new leader, how do you enable change in a large organization, and ensure a strong vision? When Alec D. Gallimore, the Robert J. Vlasic Dean of Engineering, took office in June 2016, he and his team outlined a Vision and Mission Statement that would lead the College to the next level, and a…
Pursue Bold Ideas
Following the rollout of a new strategic vision for the University of Michigan College of Engineering, we created a new Brand Video. This video captured the spirit and voice of Michigan Engineering, highlighting our core values and mission: to serve the common good. This video won a Michigan Emmy award for Best Community/Public Service Video….
Michigan Engineering News Center
The redesigned news site for the College of Engineering at the University of Michigan (retired in 2021) showcases high-quality stories, videos and images in a way that is engaging and easy to navigate, reflecting the best practices of national and international news sites. The revamp of the news center enabled us to provide content to…
#IAmNotHidden
This coordinated marketing plan helped create overflow attendance for two events featuring author Margot Lee Shetterly at the University of Michigan College of Engineering. The plan included print, social and grassroots elements, and resulted in both events being sold out. LINKS Facebook Event EXCERPT FROM MARKETING PLAN The Big Idea As students return to campus in…
The Michigan Engineer
The magazine underwent a major redesign in 2014, and I was part of a small team of four primary stakeholders who conceptualized and coordinated the re-imagining. For this project, I worked with Executive Director Dan Kim, Editor Brad Whitehouse and Designer Mira Lancaster to create a new editorial philosophy, test that philosophy among our audience…
Introducing the new dean
Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…
One Cool Thing
A mobile application conceived, designed, built and managed entirely by the talented staff in the Communications & Marketing office at the University of Michigan College of Engineering. Over the course of six months, I worked with our Executive Director Dan Kim to conceptualize, plan, develop and launch this app. This work included creating a manifesto,…
Jennifer Judge Hensel 