Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well in advance. It included video, photography, storytelling, email marketing and social media.
- “Introducing the New Dean” story
- “Meet Alec Gallimore” video
- “Ready for Launch” magazine spread
- “Set in Motion” special section
- “Thank You” video
MARKETING PLAN EXCERPT