Articulating an engineering brand based on equity and excellence to reimagine what engineering can be – closing critical gaps and elevating all people.
Tag: Strategy
Forty-Two Design System
Fully embracing the emerging Wordpress Gutenberg technology, we took a new approach to web design and development, centering the democratic and modular nature of the technology to build a system that is flexible yet consistent.
Protected: Government in Your Business
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Protected: Decision-Making Delay
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Protected: Ultimate Fighting Championship: License to Operate
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Protected: The ‘Nut Behind the Wheel’ to ‘Moral Machines:’ A Brief History of Auto Safety
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Protected: Netflix: The Public Relations Box Office Flop
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Protected: Medical Marijuana Industry Group: Outdoor Advertising in Denver
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Protected: Strategies for Regulated Business Environment
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#IAmNotHidden
This coordinated marketing plan helped create overflow attendance for two events featuring author Margot Lee Shetterly at the University of Michigan College of Engineering. The plan included print, social and grassroots elements, and resulted in both events being sold out. LINKS Facebook Event EXCERPT FROM MARKETING PLAN The Big Idea As students return to campus in…
Introducing the new dean
Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…
One Cool Thing
A mobile application conceived, designed, built and managed entirely by the talented staff in the Communications & Marketing office at the University of Michigan College of Engineering. Over the course of six months, I worked with our Executive Director Dan Kim to conceptualize, plan, develop and launch this app. This work included creating a manifesto,…
Jennifer Judge Hensel 