Strategy – Jennifer Judge Hensel

Protected: Government in Your Business

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Protected: Decision-Making Delay

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Protected: Ultimate Fighting Championship: License to Operate

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Protected: The ‘Nut Behind the Wheel’ to ‘Moral Machines:’ A Brief History of Auto Safety

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Protected: Netflix: The Public Relations Box Office Flop

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Protected: Medical Marijuana Industry Group: Outdoor Advertising in Denver

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Protected: Strategies for Regulated Business Environment

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Introducing the new dean

Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…

One Cool Thing

A mobile application conceived, designed, built and managed entirely by the talented staff in the Communications & Marketing office at the University of Michigan College of Engineering. Over the course of six months, I worked with our Executive Director Dan Kim to conceptualize, plan, develop and launch this app. This work included creating a manifesto,…

Time Capsule Project

This was a four-year long project to document and celebrate the changes in our students during their time at Michigan Engineering. My concept was simple: record short video segments – “Time Capsules” – with students on their first day of classes. Four years later, show them the video and capture their reactions on camera. It…