Michigan Engineering 2020

As a new leader, how do you enable change in a large organization, and ensure a strong vision? When Alec D. Gallimore, the Robert J. Vlasic Dean of Engineering, took office in June 2016, he was already well on his way to thinking big for the College. Gallimore and his team outlined a Vision and…

Ready for Launch

As part of the transitional plan for the new Dean of the College of Engineering, I planned, wrote and designed this spread in the Fall 2016 issue of The Michigan Engineer magazine. The process included working with College leadership and multiple stakeholders on goals and messaging, interviewing the Dean, writing and vetting the text with…

The Michigan Engineer

The magazine underwent a major redesign in 2014, and I was part of a small team of four primary stakeholders who conceptualized and coordinated the re-imagining. For this project, I worked with Executive Director Dan Kim, Editor Brad Whitehouse and Designer Mira Lancaster to create a new editorial philosophy, test that philosophy among our audience…

Visual Brand

I led a team of multimedia designers to redefine the visual brand of the College of Engineering. This process involved defining visual goals and strategies, establishing assets and guidelines, and rolling that out among communicators throughout the College. BRAND STATEMENT The visual brand for the College of¬†Engineering strives to create a unique perspective on what…