Articulating an engineering brand based on equity and excellence to reimagine what engineering can be – closing critical gaps and elevating all people.
Category: Marketing
Graduate Recruiting
Increasing and diversifying the prospective graduate student recruitment funnel through digital marketing strategies Through research and departmental partnerships, the University of Michigan College of Engineering’s Communications and Marketing team (C&M) crafted and executed paid marketing campaigns that resonated with a more diverse applicant pool. As part of a push to both increase and diversify the…
A DEI Culture Shift
The job of creating a more diverse, equitable and inclusive community rests not with one organization or group of people, but with all of us. As part of the University of Michigan College of Engineering’s Diversity, Equity and Inclusion (DEI) Implementation Committee, the Communications & Marketing (C&M) team took on the challenge of communicating the…
Michigan Engineering 2020
As a new leader, how do you enable change in a large organization, and ensure a strong vision? When Alec D. Gallimore, the Robert J. Vlasic Dean of Engineering, took office in June 2016, he and his team outlined a Vision and Mission Statement that would lead the College to the next level, and a…
Pursue Bold Ideas
Following the rollout of a new strategic vision for the University of Michigan College of Engineering, we created a new Brand Video. This video captured the spirit and voice of Michigan Engineering, highlighting our core values and mission: to serve the common good. This video won a Michigan Emmy award for Best Community/Public Service Video….
#IAmNotHidden
This coordinated marketing plan helped create overflow attendance for two events featuring author Margot Lee Shetterly at the University of Michigan College of Engineering. The plan included print, social and grassroots elements, and resulted in both events being sold out. LINKS Facebook Event EXCERPT FROM MARKETING PLAN The Big Idea As students return to campus in…
One Cool Thing
A mobile application conceived, designed, built and managed entirely by the talented staff in the Communications & Marketing office at the University of Michigan College of Engineering. Over the course of six months, I worked with our Executive Director Dan Kim to conceptualize, plan, develop and launch this app. This work included creating a manifesto,…
Time Capsule Project
This was a four-year long project to document and celebrate the changes in our students during their time at Michigan Engineering. My concept was simple: record short video segments – “Time Capsules” – with students on their first day of classes. Four years later, show them the video and capture their reactions on camera. It…
Jennifer Judge Hensel 