Articulating an engineering brand based on equity and excellence to reimagine what engineering can be – closing critical gaps and elevating all people.
Category: Video
Pursue Bold Ideas
Following the rollout of a new strategic vision for the University of Michigan College of Engineering, we created a new Brand Video. This video captured the spirit and voice of Michigan Engineering, highlighting our core values and mission: to serve the common good. This video won a Michigan Emmy award for Best Community/Public Service Video….
Introducing the new dean
Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…
Time Capsule Project
This was a four-year long project to document and celebrate the changes in our students during their time at Michigan Engineering. My concept was simple: record short video segments – “Time Capsules” – with students on their first day of classes. Four years later, show them the video and capture their reactions on camera. It…
Asked & Answered
Early in my career at Michigan Engineering, I helped develop a video series called “Asked & Answered”. This series involved researching and interviewing professors on camera for multiple topics that we believed alumni, prospective students and the general public would be interested in. In addition to writing scripts and interview questions – and delivering those…
Kickstarting Cubesats
For this feature story, video and digital multimedia experience, I had to dive into the world of Aerospace Engineering. Teaming with videographer Robert Colieus, I produced a video and wrote this story highlighting the work of Michigan Engineering professors James Cutler and Benjamin Longmier to learn about their joint effort to create plasma thrusters that would enable…
Jennifer Judge Hensel 