Michigan Engineering 2020

As a new leader, how do you enable change in a large organization, and ensure a strong vision? When Alec D. Gallimore, the Robert J. Vlasic Dean of Engineering, took office in June 2016, he was already well on his way to thinking big for the College. Gallimore and his team outlined a Vision and…

Ready for Launch

As part of the transitional plan for the new Dean of the College of Engineering, I planned, wrote and designed this spread in the Fall 2016 issue of The Michigan Engineer magazine. The process included working with College leadership and multiple stakeholders on goals and messaging, interviewing the Dean, writing and vetting the text with…

The Michigan Engineer

The magazine underwent a major redesign in 2014, and I was part of a small team of four primary stakeholders who conceptualized and coordinated the re-imagining. For this project, I worked with Executive Director Dan Kim, Editor Brad Whitehouse and Designer Mira Lancaster to create a new editorial philosophy, test that philosophy among our audience…

Introducing the new dean

Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…

Visual Brand

I led a team of multimedia designers to redefine the visual brand of the College of Engineering. This process involved defining visual goals and strategies, establishing assets and guidelines, and rolling that out among communicators throughout the College. BRAND STATEMENT The visual brand for the College of¬†Engineering strives to create a unique perspective on what…

Legacy Section

For the departure of David C. Munson, Jr., the former Dean of the College of Engineering, a special section of the magazine was created to honor his legacy and work. I coordinated the content creation and conducted the editing for this section, working with multiple creative team members and College leadership to define the goals…