Articulating an engineering brand based on equity and excellence to reimagine what engineering can be – closing critical gaps and elevating all people.
Category: Strategy
Forty-Two Design System
Fully embracing the emerging Wordpress Gutenberg technology, we took a new approach to web design and development, centering the democratic and modular nature of the technology to build a system that is flexible yet consistent.
Articulating Equity
Crafting thought leadership messaging to move the field of engineering forward
Graduate Recruiting
Increasing and diversifying the prospective graduate student recruitment funnel through digital marketing strategies Through research and departmental partnerships, the University of Michigan College of Engineering’s Communications and Marketing team (C&M) crafted and executed paid marketing campaigns that resonated with a more diverse applicant pool. As part of a push to both increase and diversify the…
A DEI Culture Shift
The job of creating a more diverse, equitable and inclusive community rests not with one organization or group of people, but with all of us. As part of the University of Michigan College of Engineering’s Diversity, Equity and Inclusion (DEI) Implementation Committee, the Communications & Marketing (C&M) team took on the challenge of communicating the…
Michigan Engineering 2020
As a new leader, how do you enable change in a large organization, and ensure a strong vision? When Alec D. Gallimore, the Robert J. Vlasic Dean of Engineering, took office in June 2016, he and his team outlined a Vision and Mission Statement that would lead the College to the next level, and a…
The Michigan Engineer
The magazine underwent a major redesign in 2014, and I was part of a small team of four primary stakeholders who conceptualized and coordinated the re-imagining. For this project, I worked with Executive Director Dan Kim, Editor Brad Whitehouse and Designer Mira Lancaster to create a new editorial philosophy, test that philosophy among our audience…
Introducing the new dean
Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…
Visual Brand
I led a team of multimedia designers to redefine the visual brand of the College of Engineering. This process involved defining visual goals and strategies, establishing assets and guidelines, and rolling that out among communicators throughout the College. BRAND STATEMENT The visual brand for the College of Engineering strives to create a unique perspective on what…
Legacy Section
For the departure of David C. Munson, Jr., the former Dean of the College of Engineering, a special section of the magazine was created to honor his legacy and work. I coordinated the content creation and conducted the editing for this section, working with multiple creative team members and College leadership to define the goals…
Jennifer Judge Hensel 