Crafting thought leadership messaging to move the field of engineering forward
As a strategic communications adviser to Dean Alec D. Gallimore, I identified and crafted multiple messages that captured his vision of equity in engineering, articulating that vision to inspire and inform multiple audiences.
Most notably, this included two opinion pieces published in higher education platforms that were created in collaboration with my colleagues Kate McAlpine and Nicole Casal Moore.
It’s Time for Engineering to be Equity-Centered
This op-ed published in Inside Higher Ed in August 2021 was a call to action for the field of engineering to engage differently in its practice and teaching in an effort to intentionally close – rather than unintentionally expand – societal gaps. The op-ed was published in conjunction with an open letter signed by Dean Gallimore and multiple other engineering deans and sent to the Accreditation Board for Engineering and Technology recommending that they add diversity, equity and inclusion requirements for accreditation of engineering programs. It also became a core tenet of the People-First Engineering framework launched in August 2022. The op-ed was accompanied by a robust Q&A posted to the Michigan Engineering website that provided greater context and depth.
An Engineering School With Half of Its Leadership Female?
This op-ed published in the Chronicle of Higher Education in May 2019 was an articulation of the years-long process undertaken at Michigan Engineering to achieve gender parity in faculty leadership. First approached as a marketing opportunity, we pivoted the plans to instead approach it as an educational one. Rather than simply market the accomplishment, we spent time understanding how it was achieved, and then explaining that process for others. This was then turned into a webinar for the American Society of Engineering Education, and a Michigan Engineering web product to continue exporting the education for others. In doing so, our hope is that other engineering schools will learn from the content and implement the programs in their own institutions to positive effect.