Design, Marketing, Strategy

Michigan Engineering 2020

Posted by Jennifer Judge Hensel on

As a new leader, how do you enable change in a large organization, and ensure a strong vision? When Alec D. Gallimore, the Robert J. Vlasic Dean of Engineering, took office in June 2016, he and his team outlined a Vision and Mission Statement that would lead the College to the next level, and a set of Values to help guide our community.

Michigan Engineering 2020 logo
The naming and logo for the new strategic vision, created by Jennifer Judge Hensel and Mathias-Philippe Badin.

As the College’s Communications & Marketing Team, our charge was in creating a messaging and branding framework around those Vision, Mission and Values, and help raise awareness of, understanding around and acceptance towards the new path.

To do so, we undertook a year-long messaging, design, communication and marketing campaign, which included a multi-platform approach. Our objective in this campaign was to support and lead marketing communications efforts for this “great to best” strategic plan.

In doing so, we developed the branding and messaging for “Michigan Engineering 2020: A Strategic Vision.” This was accompanied by working closely with College leadership to identify strategic messaging points and platforms needs, executing those through storytelling, design, physical and print campaigns and digital campaigns.

Print Products

The 2018 Michigan Engineering Profile cover
The 2018 Michigan Engineering Profile cover, designed by Mathias-Philippe Badin, includes a metallic ink.
2018 Michigan Engineering Profile inside page
The 2018 Michigan Engineering Profile inside page designed by Mathias-Philippe Badin.
2018 Michigan Engineering Profile inside page
The 2018 Michigan Engineering Profile inside page designed by Mathias-Philippe Badin.
Fall 2017 Focal Point of The Michigan Engineer magazine
Fall 2017 Focal Point of The Michigan Engineer magazine unveiled the Vision, Mission and Values for the alumni audience.

Physical spaces

The Vision, Mission and Values display in administration building
The Vision, Mission and Values display installed in the lobby of our administration building. Designed by Mathias-Philippe Badin and Steve Alvey.
Mission and Values acrylic poster
Mission and Values acrylic poster provided for all senior leadership of the College. Designed by Mathias-Philippe Badin.
The Vision, Mission and Values display in recruiters lounge
The Vision, Mission and Values display installed in the corporate recruiters lounge. Designed by Mathias-Philippe Badin and Steve Alvey.

Digital spaces

Homepage of the Strategic Vision website.
Homepage of the Strategic Vision website. strategicvision.engin.umich.edu
Interior page of the Strategic Vision
Interior page of the Strategic Vision website. strategicvision.engin.umich.edu
Values graphic shared on social media.
Values graphic shared on social media.
Values graphic shared on social media.
Values graphic shared on social media.
Values graphic shared on social media.
Values graphic shared on social media.
Values post-it notes campaign shared on social media.
Values post-it notes campaign shared on social media.
Values post-it notes campaign shared on social media.
Values post-it notes campaign shared on social media.
Values post-it notes campaign shared on social media.
Values post-it notes campaign shared on social media.
Values post-it notes campaign shared on social media.
Values post-it notes campaign shared on social media.