Following the rollout of a new strategic vision for the University of Michigan College of Engineering, we created a new Brand Video. This video captured the spirit and voice of Michigan Engineering, highlighting our core values and mission: to serve the common good. This video won a Michigan Emmy award for Best Community/Public Service Video….
Tag: strategic messaging
Introducing the new dean
Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…