Articulating an engineering brand based on equity and excellence to reimagine what engineering can be – closing critical gaps and elevating all people.
Category: Writing & Editing
Articulating Equity
Crafting thought leadership messaging to move the field of engineering forward
The Michigan Engineer
The magazine underwent a major redesign in 2014, and I was part of a small team of four primary stakeholders who conceptualized and coordinated the re-imagining. For this project, I worked with Executive Director Dan Kim, Editor Brad Whitehouse and Designer Mira Lancaster to create a new editorial philosophy, test that philosophy among our audience…
Introducing the new dean
Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…
Legacy Section
For the departure of David C. Munson, Jr., the former Dean of the College of Engineering, a special section of the magazine was created to honor his legacy and work. I coordinated the content creation and conducted the editing for this section, working with multiple creative team members and College leadership to define the goals…
Kickstarting Cubesats
For this feature story, video and digital multimedia experience, I had to dive into the world of Aerospace Engineering. Teaming with videographer Robert Colieus, I produced a video and wrote this story highlighting the work of Michigan Engineering professors James Cutler and Benjamin Longmier to learn about their joint effort to create plasma thrusters that would enable…
Jennifer Judge Hensel 