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Author: Jennifer Judge Hensel
Inclusive leader & strategic communicator
Protected: Public statement surrounding student protest
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Protected: Strategic communication in a boundaryless organization
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Protected: When employee social media affects organizations
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Protected: Identification of stakeholder salience
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Protected: Perils of one-way communication and lack of planning
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Michigan Engineering 2020
As a new leader, how do you enable change in a large organization, and ensure a strong vision? When Alec D. Gallimore, the Robert J. Vlasic Dean of Engineering, took office in June 2016, he and his team outlined a Vision and Mission Statement that would lead the College to the next level, and a…
Pursue Bold Ideas
Following the rollout of a new strategic vision for the University of Michigan College of Engineering, we created a new Brand Video. This video captured the spirit and voice of Michigan Engineering, highlighting our core values and mission: to serve the common good. This video won a Michigan Emmy award for Best Community/Public Service Video….
Michigan Engineering News Center
The redesigned news site for the College of Engineering at the University of Michigan (retired in 2021) showcases high-quality stories, videos and images in a way that is engaging and easy to navigate, reflecting the best practices of national and international news sites. The revamp of the news center enabled us to provide content to…
#IAmNotHidden
This coordinated marketing plan helped create overflow attendance for two events featuring author Margot Lee Shetterly at the University of Michigan College of Engineering. The plan included print, social and grassroots elements, and resulted in both events being sold out. LINKS Facebook Event EXCERPT FROM MARKETING PLAN The Big Idea As students return to campus in…
The Michigan Engineer
The magazine underwent a major redesign in 2014, and I was part of a small team of four primary stakeholders who conceptualized and coordinated the re-imagining. For this project, I worked with Executive Director Dan Kim, Editor Brad Whitehouse and Designer Mira Lancaster to create a new editorial philosophy, test that philosophy among our audience…
Introducing the new dean
Over the course of one year, I managed the communications transition plan for the departure of a decade-long leader and the introduction of a new dean for the University of Michigan College of Engineering. This communications & marketing plan included multiple communications points along a year-long timeline to various constituents, mapped out and planned well…
Jennifer Judge Hensel 